Small Locksmith in Fort Lauderdale Surviving The Beast

Don’t Feed The Beast. Ever hear that saying? Well the Beast takes many forms and in the world of SEO, small business Free My Lock a Fort Lauderdale Locksmith identifies the Beast:
Angie’s List
– Thumbtack
– Home Advisor
– Yellow Pages
Free My Lock fed one beast: Thumbtack & then quickly realized there was no substance the the organization.
Why you ask? Well it is quite simple – none of these services have real value. The are fed by the thousands of small businesses that sign up to their websites to gain exposure.  These small business typically want to trust the beast until they are consumed by it.

Locksmith Fort Lauderdale Free My Lock states it is fighting the beast by not being part of the service will starve it and eventually the beast will die.

All small business should be very careful before signing up for these services, the only thing your membership adds is a higher listing for the Beast.
Beast Eats Small Business


Here is how it works….they recruit you to sign up then the can advertise:

“Here is the definitive list of Fort Lauderdale’s locksmiths as rated by the Fort Lauderdale, FL community. Want to see who made the cut?”
Who doesn’t want to see a top ten list?  Trust me you won’t want to see this top ten list after you read this article about referring contractors such as locksmiths.

Angie’s List Lawsuit claims that reviews are not legit….”Find Locksmiths in Fort Lauderdale. Read Ratings and Reviews on Fort Lauderdale Locksmiths on Angie’s List so you can pick the right Locksmith Service the …”

YELP Victimizes Business and is undergoing a lawsuit.

Homeadvisor is exposed for its bad practises and called out by a contractor such as a locksmith.  This is the same scam I spoke about in my own article about Thumbtack – seems like similar models.

Yellow Pages is not immune.  When business owners want to see real money for their investment, now one is immune especially when a small local business, such as a locksmith in fort lauderdale, cannot afford big time advertising.

Like us here, or on google if you like this article…

About Free My Lock:
Free My Lock is a Fort Lauderdale Locksmith specializing in High Security Locks, On Call 24/7 for help with your Emergency Car Lockout or House Lockout. Offering a full range of locksmith services including lock change outs, re-keys, and fresh lock installations to name a few.

Our Locksmith Service Areas in Broward County include: Coconut Creek, Coral Springs, Dania, Dania Beach, Davie, Deerfield Beach, Fort Lauderdale, Hallandale Beach, Hillsboro Beach, Hollywood, Lauderdale Lakes, Lauderdale-by-the-Sea, Lauderhill, Lighthouse Point, Margate, Miramar, North Lauderdale, North Miami Beach, Oakland Park, Pembroke Park, Pembroke Pines, Plantation, Pompano Beach, Sunrise, Tamarac, Weston, Wilton Manors. Call Free My Lock for all your locksmithing needs and expect a trusted locksmith that is thebest locksmith in Fort Lauderdale help you out.


  1. This article sums it up. Waiting to see what happens with these services. they are advertising a lot but I think very soon their funding will stop.

  2. It’s happening all over the place
    Thanks Free My Lock

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